Devotees of the SASS brand of fresh, local, all-natural dressings, sauces, marinades and dips are invited to taste several new products, sample recipes like Mashed Potatoes with Zesty Meatless Gravy, and see where the magic happens with a tour of the production facility when we throw our 25th anniversary party on Friday, Nov. 22.
The party will be held from 7 p.m. to 11 p.m. at the SASS production facility (aka SASS World Headquarters) at 3708 Woodbury Drive, Suite 1. Co-founder Lauri Raymond is excited to celebrate with SASS enthusiasts from the Austin area. Rather than just have an employees-only party, all of the SASS tribe want to invite YOU, our friends from the SASS community who have loved our products and have asked for them by name for a quarter century.
“It’s because of our fans that we’re still in business,” says Raymond. “This party is our way of saying ‘thank you’ for supporting us all these years.”
Visitors will enjoy music from local pianist Susan Boulden while they sip beer and wine. Admission is free and the party will serve as a fundraiser for Mobile Loaves and Fishes. With wine pulls, raffles, and the option to make a general donation, proceeds will benefit the local nonprofit which provides food and clothing and promotes dignity to homeless people in Austin.
GET “SASS-Y” NATIONWIDE
Fans of the SASS line of products can find them throughout Texas in the produce departments of various Whole Foods Markets, Wheatsville Coops, H-E-B stores, Central Markets, Fresh Plus Stores, among others – and now in salads in the prepared foods department of Whole Foods Market. Beginning in January, SASS will also be carried in Texas Randalls and Tom Thumb stores. And for those far-flung lovers of the all-natural products, SASS unveiled a new online shopping cart earlier this month at www.sassproducts.com. This beautiful and functional new site was designed by Mackenzie Walsh and developed by Go9Media.
Twin sisters Lauri and Carol Raymond founded SASS in 1987 with their original recipe, now renowned and loved as Sesame Garlic SASS. SASS products – or Season All Stuff Sauce – are so named because of their versatility as not only salad dressings but as dips, sauces, marinades and spreads.
NEW PRODUCTS, NEW PARTNERS
While the company initially tried to expand into different markets around the country, in the last several years the focus has switched to expanding the line-up of healthy, all-natural products, both by product development and through the introduction of an innovative initiative called the Partner Program. Through this Program, select products created by individuals and other companies are added to the SASS line. These products must meet certain criteria, including uniqueness, extraordinary flavor and the use of only only all-natural ingredients. Some of these delicious additions include Lemon Song SASS, Mamo’s Garlic Sauce and Brenda’s Best Meatloaf Mix-In Sauce, which will debut at the party.